Karl Wienhold

Cedro Alto Colombia


Karl is the founder, director, and a farmer advocate at the Cedro Alto coffee farmers’ collective, based in Colombia. He and his organization strive to reorganize coffee and commodity trading by leveraging the collaborative economy to ensure smallholder farmers are compensated for the true value of their products and create economic incentives for the preservation and regeneration of native biodiversity and natural resources.

Pre-coffee, he worked in management consulting focusing on import/export and international competitive strategy before shifting his focus to rural development economics, supporting farmer organizations, government and NGO efforts, and carried out extensive research into agricultural supply chains in post-colonial territories and their interacion with global markets. Today he seeks to leverage his experiences, education, and contacts to foment significant and permanent improvments to the economic, social, and environmental sustainability of agricultural landscapes and communities, beginning with specialty coffee.

Karl's Sessions

Understanding the Small Farmer’s Needs (Panel)


“There are no problems, only solutions.”  – John Lennon. Introduction Coffee producing communities have always faced challenges. Unfortunately, new challenges have arisen due to COVID-19. Producers must find solutions quickly or risk going out of business this year. Panel Questions We will learn about the COVID-19 challenges and problems faced by small farmers face in […]