Ric Rhinehart

Emeritus Executive Director of the Specialty Coffee Association

For over 25 years, Ric has held executive positions in several coffee and tea firms. He is an experienced professional with a demonstrated history of working in the hospitality industry. Most recently Ric served as the executive director of the Specialty Coffee Association (SCA) for over a decade.

Prior to joining the SCA, Ric was the chief operating officer of Groundwork Coffee Co, a specialty coffee roaster and tea purveyor based in Los Angeles, California. Before joining Groundwork in 2002, he was the president of R2 Consultants, a management consulting firm specializing in the coffee and tea industries. Ric also previously held the position of coffee & tea specialist at Cafe Au Lait and worked extensively for Four Seasons Hotels & Resorts in the food and beverage departments.

Ric's Sessions

The State of Coffee 2020: This Moment in Time


What has happened in the coffee industry and how did we get to this moment in time? What are we going to do about it? We will reflect back on previous challenges in the coffee industry and how they were overcome. Then we will start the conversation about how we can all move forward together […]

Consumer Producer